LEGO “Touch Of Gold”

In support of the launch of Pharrell’s LEGO Over The Moon Rocket & Piece by Piece movie, I created the concept “Touch of Gold” expressing the value that creative minds have to turn something ordinary into awe. This set the foundation for an entire 360 campaign that included a national broadcast spot with celebrity talent specific content pieces for social, a separate social led influencer strategy & series on social, and three experiential activations (Piece by Piece screenings in LA, NY, and Virginia Beach).