TBS, TNT, TRU-TV

As Creative Director, I created the launch concept and campaign messaging that supported the collaborative efforts of TBS, TNT, and TRU-TV. This campaign focused on breaking down the fourth wall and sharing respect and appreciation for the showrunners, BTS crew and on-camera talent that bring their shows to life. This is one of the first, if not only, broadcast commercial spots that highlighted the voices of those behind the scenes just as much as it highlighted the on-camera celebrity talented. The authenticity here resulted in a strong vibrant increase in following on social and on the platforms as well as industry award recognition.