Walmart

At Walmart, I acted as Creative Director and lead of the Cultural Engagement and DEI portion of their business, this included creating campaigns that would bring more awareness to the Black-founded brands available at Walmart and the power of consumer purchase.

The League of Black & Unlimited Dads

A Father’s Day campaign dedicated to amplifying the visibility of Black fathers who prioritize their children over everything.

BRING IT IN
This campaign is all about celebrating and supporting Black-owned brands and adding Black-led products into your everyday routine. For the first time, Walmart’s Black & Unlimited messaging will be present in-store with palettes curated with black-led products in 500+ Walmart locations. While Black History Month ends on 2/29, the campaign lives all year with a variety of tactics and partnerships spanning over multiple channels.

Black-founder OLVs

Tiktok Ads

Partnership Content

Experiential