SUMMARY OF QUALIFICATIONS                                                                        

Ten years’ experience in Advertising on some of the largest brands in the world, including Google, HBO, SheaMoisture, Amazon Music, BMW, Lexus, Honda, Pepsi, and Wells Fargo.

Ability to speak to all audiences including general market, multicultural targets and affinity groups (LGBTQ, Disability and Military).

A diverse skillset that can cater to broadcast, integrated, experiential, direct marketing and social first campaigns.

 

CASHMERE AGENCY     

Senior Copywriter

  • Google, Adidas, Tommy Hilfiger, Red Bull, Facebook, NBC Good Girls, Shea Moisture, Black Lady Sketch Show, Universal Studios Queen & Slim, Free Form Grown-ish, BET+, MGM RESPECT, BMW, National Geographic, Jack in the Box

  • Responsible for creating social first national and global integrated campaigns for the new general market with an emphasis on cultural and social movements and engagements.

MUSE                                                                                                                                                                                                                 

Senior Copywriter

  • Honda, Acura, Wells Fargo, California Tobacco Control Program, California Lottery and California Gas.

  • Responsible for creating national and retail broadcast, digital, integrated and print campaigns for all clients covering the Multicultural market (African American, Hispanic and Asian) and affinity groups (LGBTQ, Disability and Military).

CASSIUS LIFE                                                                                                                                                                                                     

Freelance Editorial Writer

  • Writer representing articles focused on African American male insight.

  • Responsible for digital cover posts as well as featured articles and digital videos.

TEAM ONE

Copywriter

  • Lexus, Indian Motorcycle, Makayla & The Bees, Team One Agency

Creator, Crenshaw CORE

  • Secured a 25K budget to launch Crenshaw CORE as Team One’s corporate responsibility initiative.

  • Served as copywriter and content creator for the entire project for 40 small businesses under the advisory of the CCO.

 

THE MAKEUP BLOGGER                                                                                                                                                                                                                                      

Editorial Writer

  • Writer representing articles focused on African American and Mixed Race beauty insight.

  • Responsible for 3-5 articles a month including formats like listicals, product reviews, interviews and opinion articles.

 

JR. CEOS                                                                                                                                                                                                                                        

Freelance Copywriter

  • Responsible for creating unique content educating young audiences on business, leadership and financial responsibility.

  • Increased social media following by 110% over an eight-month period.

LIVESTRONG

Copywriter

  • Writer for the script used to create digital advertisements and all website content.

 TBWA \ CHIAT \ DAY

 Ad Operations Manager

  • Nissan National & Global, Energizer, Gatorade, Crate & Barrel, Jimmy Dean

  • Reviewed scripts from concept to AP status, offering insight and guidance on legal standards or providing edits

  • Performed entire network and legal clearance process for $30M Nissan Super Bowl Commercial.