ROCK THE VOTE COPYWRITER
This campaign ignites young intellectuals to consider the possibilities of their future while showing how voting can determine if those possibilities will be realized.
ACTIVATION:
To give young adults information on how to influence their future, we installed provocative vending machines on college campuses appearing to allow access to debatable items such as guns, drugs, cigarettes, alcohol, marriage licenses, green cards, college degrees and life insurance.
When a person pushes the button for an item, they receive a card with information about their current local policy on that topic and what bills and/or congressmen they could vote for in order determine whether their fantasy or nightmare becomes a reality
.
PRINT:
Our print campaign stimulates the thought process using realistic portrayals of major political controversies and asking if each would be the viewer's fantasy, nightmare or reality.
