Creative Director

As a creative director for META (Facebook), I had the honor of creating an entire launch plan for their new content creator program called “We The Culture”. My responsibilities included creating a social launch strategy, selecting a set of 100 culturally in-tune and socially respectable content creators, and shooting, editing, and designing content to launch their social media community.

Included in this launch was a day-long livestream concert hosted by Saweetie where each of these content creators performed their own unique segment throughout.