Walmart

At Walmart, I acted as Creative Director and lead of the Cultural Engagement and DEI portion of their business, this included creating campaigns that would bring more awareness to the Black-founded brands available at Walmart and the power of consumer purchase. This campaign is all about celebrating and supporting Black-owned brands and adding Black-led products into your everyday routine. For the first time, Walmart’s Black & Unlimited messaging will be present in-store with palettes curated with black-led products in 500+ Walmart locations. While Black History Month ends on 2/29, the campaign lives all year with a variety of tactics and partnerships spanning over multiple channels.

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