19 Crimes Cali Red Wine

For 19 Crimes, I created a 360 integrated campaign in partnership with Snoop Dogg to launch the brand’s new Cali Red Wine. The campaign, centered around the concept of the “Taste Of Redemption”, included Broadcast, two AR activations, product design, OOH, experiential, in store shopper experience, retailer incentives, radio, audio streaming, influencer and social campaigns. The campaign was so successful that 19 Crimes decided to launch an additional new product, Cali Rose.